Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Password Forgot?
Log in if you are already a member
Password Forgot?
The growing variety of streaming media services is helping to drive viewership of digital video on the biggest screen in most households: the television. Almost two-thirds (63%) of time spent with digital video is on connected TV (CTV), while only 14% is spent with set-top box video on demand (VOD), …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.