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According to the new research report published by The Insight Partners, titled “Set-Top Box Market Forecast to 2027 – COVID-19 Impact and Global Analysis – by Product (Cable, Satellite, IRTV, and Others) and Content Quality [Standard Definition (SD), High-Definition (HD), and 4K],” the market is accounted to US$ 19,548.7 million in 2019 and is expected to grow at a CAGR of 3.0% during 2020–2027 to reach US$ 24,530.2 million by 2027. The report includes key understanding on the driving factors of the market growth and also highlights the prominent players in the market and their developments.

Sample PDF showcases the content structure and the nature of the information included in the report which presents a qualitative and quantitative analysis – https://www.theinsightpartners.com/sample/TIPRE00008869/

Government regulations on mandating the installation of set-top boxes (STBs), deployment of free OS-based devices by STB vendors, and analog switch-off transition in emerging countries are among the prime factors escalating the demand for STBs. However, several drawbacks are associated with analog systems; determining the number of households using cable services is difficult, and only local cable operators who also work as bill collection agents are aware of the actual figure. The broadcasters, first, transmit the signals via satellite. The multi-system operators then download these signals into their devices. Multi-system providers are now transmitting these signals to local cable operators, and cable operators are eventually responsible for transferring these signals directly to consumers’ homes via a variety of channels using co-axial cables.

The inability of governments to monitor the exact number of consumers using cable TVs in the home is the most significant drawback faced by current analog signals. In this case, digitization enables them to know the exact amount of cable consumption. To combat this limitation, emerging countries such as China and India have mandated the use of set-top boxes for cable connection. For example, through an amendment to the Cable Television Networks (Regulation) Act, the Government of India has made STBs compulsory since 2012. Owing to the use of digital signals, set-top boxes to offer a better viewing experience and help prevent the broadcasting of illegal channels in India. Thus, the stringent government regulations across emerging countries for the digitalization of cable TVs are fuelling the growth of the set-top box market.

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The sudden closedown of all economic activities across the globe has highly impacted the entertainment industry by not allowing them to telecast new episodes. The crisis has influenced the huge population of developing and developed countries to adopt OTT platforms for fresh entertainment content and on-demand videos. Moreover, China being the manufacturing hub of the globe has also experienced a major downfall in the manufacturing of the set-top boxes during the pandemic. However, cable operators across the region are taking several initiatives to reduce the impact on the market. The DTH providers have floated several deferred payment options to influence the adoption of the same and are expected to increase the adoption by 7–8% post the pandemic era. Thus, the above-mentioned factors are expected to moderately influence the growth of the set-top box market owing to the COVID-19 outbreak pandemic.

Set-Top Box Market: Competitive Landscape and Key Developments

Advanced Digital Broadcast SA; Altech UEC; Arris International Limited (Commscope); Coship (Shenzhen Cozhou Electronics Co., Ltd.); Huawei Technologies Co., Ltd; Humax Co., Ltd.; Kaonmedia Co., Ltd.; Ssagemcom, Skyworth; and Zinwell Corporation are among the key players in the global Set-Top Box market. The leading companies focus on the expansion and diversification of their market presence, and acquisition of new customer base, thereby tapping prevailing business opportunities.

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In 2020, Technicolor launched new versatile and powerful JADE set-top boxes (STB). JADE set-top boxes is a 4K ultra HD device, debuting the latest technology standards such as Wi-Fi 6, AV1 decoding, and far-field voice in a small and customizable design. JADE set-top boxes are for both Android TV and RDK-V.

In 2019, Sagemcom announced the launch of the Orange IWU 200, a new compact yet powerful 4K UHD set-top box that delivers very high-quality picture and sound, based on the BCM72604, one of the latest 4K SOC from Broadcom, allowing the design of low consumption products.

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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