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The Pay TV Services Market size was valued at USD 208.7 billion in 2021 and is predicted to reach USD 240.8 billion by 2030 with a CAGR of 1.6% from 2022-2030. Pay TV refers to a subscription-based television service from cable, telephone company, or satellite. However, this excludes internet-based streaming services such as Amazon Prime and Netflix. Each set-top box is installed with encryption to prevent the theft of services. Pay TV provides interactive services, such as video-on-demand, TV shopping, sport events, news channels, and gaming.
Market Segmentations and Scope of the Study:
The pay TV services market has been segmented based on type, technology, and geography. Based upon types, the market is classified into prepaid and postpaid. On the basis of technology, the market is classified into cable TV, satellite TV and internet protocol TV (IPTV). Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and Ro
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North America holds the predominant share of pay TV services market and is expected to continue dominating the market during the forecast period. This is attributed to factors such as integration of technologies including Artificial Intelligence (AI) and Machine Learning (ML) that help pay-tv providers to determine the content it needs to acquire and also to quantify the price of channel based on demand. In addition, increasing number of new channels, reduction in the subscription charges, and emerging omni channel accessibility are other factors that would contribute to the growth of pay TV services market in this region. However, the market across Asia Pacific is expected to show a steady rise in the pay TV services market owing to surge in demand for High Definition (HD) video content, specifically in countries such as India, China, and Japan. Also, the increasing penetration of pay TV in rural households, are further expected to boost the demand of this market in this region.
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The market comprises of various players such as DISH Network Corporation, Tata Sky, DIRECTV, Cartel Communications, Comcast Corporation, Tricolor TV, Fetch TV Pty Market, Foxtel, Rostelecom PJSC, and Bharti Airtel Limited. These manufacturers are actively indulging in product launch and signing agreements to enhance their product and increase their growth and geographical reach. For instance, in November 2021, DISH Network Corporation has announced that they have done a new multi-year carriage agreement with Sinclair Broadcast Group. The agreement ensures that Sinclair’s will own 144 local stations across the globe and the Tennis Channel will remain available on both.
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