May 25, 2022 12.50 Europe/London By Chris Dziadul
The 25 pay-TV channels in the Czech Republic that currently have their audience figures measured had a combined viewership share of 3.6% in the 15-69 target group last year.
Together, according to Atmedia, they reached an average of 3.5 million viewers over the age of 4, spending an average of 1 hour and 19 minutes a day watching them.
Atmedia also notes that the number of such measured channels has increased significantly in recent years, from 15 in 2017, when they had a combined share of 1.7%. While the number has grown by 67% over the last five years, the share of the pay-TV group has increased by 107%.
Inded, pay-TV channel viewership is even higher as many do not have their audience figures measured. They had a share of around 5.5% last year, which made the total share of all pay-TV channels at over 8%.
According to Pavel Müller, head of research and marketing at Atmedia, the growing share is partly down to the number of households receiving pay-TV services. This increased from 49% to 54% of the total between 2017-2021, with the number of IPTV households growing to 22%.
Müller noted that documentary and sports channels did particularly well last year.
Atmedia has 26 measured TV channels in its portfolio. Of these, 21 are only offered by pay-TV operators and five also broadcast on DVB-T2 networks.
Filed Under: Central & East Europe, Newsline, TV Tagged With: Atmedia, Czech Republic Edited: 25 May 2022 12:50
Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com
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