Winding the clock back circa 2019, the media and entertainment market was in a state where it was easy to write off a TV software supplier like Zappware as another headed for a fate similar to fallen soldiers including Zenterio, Ooyala, Massive Interactive, and Arkena, to name a few. Faultline has remarked before how one of the secrets to Zappware’s now 21-years of doing business in TV software and services, is an inherent capacity to reinvent oneself over time. As statements of reinvention go, they don’t come much greater than acquisition – with Zappware making a surprise play for Swiss rival iWedia this week, for an undisclosed amount. Splashing cash is not Zappware’s usual style when it comes to adapting…

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