Ad-supported revenue for TV series and movies will reach $70 billion in 2027, up from $33 billion in 2021, according to new data from Digital TV Research. The London-based research firm said the U.S. AVOD market will grow by $19 billion to $31 billion in 2027 — remaining the largest country by far.
“The U.S. has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the U.S. than anywhere else,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “The U.S. will account for 46% of the global AVOD market by 2027, up from 39% in 2021.”
Second-placed China slumped in 2020 due to its economic downturn, according to the report. It will take until 2024 for China to better its 2019 total. In 2021, the government clamped down on fan-based culture, which resulted in far fewer reality shows from OTT video platforms — and less viewer demand.
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