Apple is planning to launch a new version of the Apple TV during the second half of 2022. According to what was stated by the authoritative analyst Ming-Chi Kuo of TF Securities, Apple’s “aggressive strategy” of integrating hardware, content and services could help it close the gap with competitors.

Although it is not clear on which aspects in particular this statement is based, it is likely that the new set top box of the Cupertino company can be offered at a lower price than the current one, which would make it much more competitive with Google’s Chromecast and Amazon’s Fire TVs

This isn’t the first time we’ve heard rumors about a cheaper or less expensive Apple TV model. The current Apple TV 4K, released in April 2021, is being sold to a price of 199 euros in the 32GB version And 219 euros with 64GB of storage space. But in the past, remember, the Apple TV has already been priced below $ 100. Both the second generation (2010) and third generation (2012) models were in fact priced at $ 99 at launch. Subsequently, Apple lowered the price of the third generation model to $ 69.

The second generation Apple TV 4K represented a notable change after more than three and a half years of waiting from the previous one. In addition to new features, this Apple TV 4K also got a revamped remote, a faster A12 Bionic chip, HDMI 2.1 port, and Wi-Fi 6 connectivity.