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Global Set Top Box (STB) Market size was valued at USD 22.0 billion in 2021 and is predicted to reach USD 39.5 billion by 2030 with a CAGR of 6.5% from 2022-2030. A set-top box (STB), is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. STB includes RAM, MPEG decoder chip, an operating system and sometimes a web browser, that helps the user to access files, programs, interfaces and services. It not only facilitates analog television sets to receive digital broadcasts but also used for receiving signals in cable, satellite, and over-the-air (OTA) television systems. In addition, it can perform several functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.
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Market Segmentations and Scope of the Study:
Global Set Top Box (STB) market share is analysed on the basis of type, resolution, application, technology, service type, sales channel, and geography. On the basis of type, the market is segmented into cable, satellite, over-the-top content (OTT), digital terrestrial television (DTT), internet protocol (IP), and others. On the basis of resolution, the market is segmented into standard definition (SD), high definition (HD), 4K, and others. On the basis of application, the market covers residential and commercial. On the basis of sales channel, the market is classified into online and offline. Based on technology, the market is segmented into DVB-C, DVB-S, DVB-T, Hybrid, MPEG-2, MPEG-4, Android, and USB storage. On the basis of service type, the market is bifurcated into pay tv and free-to-air. The geographical breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.
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The set-top box market comprises of various players such as Arris, Technicolor, Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, and Huawei. These manufacturers are actively indulging in research and development initiatives, product & technology innovations, and industrial collaborations to enhance their product and increase their growth as well as geographical reach. For instance, in October 2021, Huawei had developed the world’s first dolby vision enabled set top box for IPTV integrated with HDR technology to improve the contrast, brightness, and palette of rich colours. Also, in September 2021, Roku had launched Roku streaming stick 4K and streaming stick 4K+ with advanced features such as voice recognition, 2x faster speed, and HDR10+ that would give tough competitions to the other companies.
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