Polish viewers are in for a significant technological change in the coming months.In its umpteenth text, the Digital Radio portal has recently addressed the transition to DVB-T2 in our northern neighbors.Commercial television also uses this process to launch services based on the so-called virtual red button, HbbTV technology."Hybrid television (HbbTV) is a completely new dimension of television.By combining the range of classic linear television with the interactivity characteristic of the digital environment, the viewer is not only a receiver of the broadcaster's content, but can also get involved and react to what is happening on the air," Dorota Żurkowska, a member of the board of directors of the TVN Discovery group, told the Wirtualnemedia portal.Commercial television has already successfully tested the technology within its experimental network.TVN Discovery will not deviate from the course that, for example, Czech commercial television has in HbbTV."HbbTV is a good tool for personalizing messages, including advertising, and for expanding the offer, making additional content or features available to viewers - quizzes, polls, market research results," added Żurkowska.TVN Discovery wants to offer, among other things, a TV version of its online video portal Player on the HbbTV platform, similar to Nova in the case of Voya.In these weeks and months, the telecommunications company EmiTel is intensively preparing its broadcasting centers for the transition to terrestrial DVB-T2/HEVC technology.Almost exactly in two months, specifically on March 28, the transition to DVB-T2/HEVC terrestrial broadcasting will take place in the first Polish regions.While the Czech Republic, Germany and Austria have already completed the transition to DVB-T2 terrestrial broadcasting, Poland is preparing for it and will take place here from spring to the end of June 2022.Cookies Personal data Terms of use English