According to the latest report By IMARC Group, The Indian Set-Top Box Market has been categorized into Breakup by Type: (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB), Breakup by Resolution: (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition)), Breakup by End User: (Residential, Commercial), Breakup by Service Type: (Pay TV, Free-to-Air), Breakup by Distribution: (Online Distribution, Offline Distribution), Breakup by Region: (North India, West and Central India, South India, East India).
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Competitive Landscape With Key Players:
The India set-top box market is currently witnessing steady growth. Looking forward, IMARC Group expects the market to exhibit stable growth during 2021-2026. A set-top box refers to a hardware device that allows access to video and audio content via cable or telephone connection. It functions by collecting encrypted signals, which are then decrypted and converted to audio and visuals to be delivered to the user. This device is generally equipped with the random access memory (RAM), MPEG decoder chip and an operating system that allows internet protocol (IP) telephonic connectivity, satellite broadcasting television and video conferencing in an efficient and seamless manner.
Indian Set-Top Box Market Trends:
The market is primarily driven by significant growth in the telecom industry in India. With rapid digitization across the sector, there has been a considerable increase in the adoption of digital cable television networks, which is creating a positive outlook for the market. Moreover, the growing demand for premium audio and video content and digital video recording has encouraged numerous key players in India to integrate over-the-top (OTT) media services with set-top boxes. This, in turn, is acting as a major growth-inducing factor.
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